WELCOME TO MY WORLD
Hey, I'm A Yash Shrivastava
An experienced professional with over 20+ years of expertise in Corporate Marketing, Event Management, Independent Graphic Design, Branding, Digital Marketing, Media Planning, and Buying — with a strong focus on Healthcare Branding and Marketing.
I have a proven track record in developing effective marketing strategies, managing high-impact events, executing media campaigns, and building strong brand identities across both digital and traditional platforms.
ABOUT ME
I began my career in Branding & Marketing with Apollo Hospital, Ludhiana
I began my career in healthcare branding and marketing with Apollo Hospital, Ludhiana (JCI Accredited from 2007 to 2017), where I worked for six years (2006 to 2012). Since then, I have collaborated with leading media houses, advertising agencies, newspapers, printing presses and contributed to JCI (USA) documentation — gaining deep industry insights and hands-on experience across various areas of marketing and communication.
Experiences
Brand Manager
ACI - Advanced Cardiology Institute
Orison Hospital, Ludhiana - Nov 2024 to Present
Dr Sanjeev Heart Centre, Ludhiana (Partner of ACI Institute, Ludhiana) Nov 2024 to Present
Brand Manager
NB Robotics Centre
Deep Hospital, Ludhiana - May 2016 to Present
Corporate Marketing Manager
Rana Hospital (NABH Accredited)
Ludhiana - Apr 2016 to May 2021 = 5 Years
Media Adviser
Indian Medical Association
Moga - Jan 2015 to Jan 2016 = 1 year
Brand Manager
Pancham Hospital (NABH Accredited)
Ludhiana - Apr 2016 to May 2021 = 2 Years
Graphics Designer Cum Brand Executive
Apollo Hospital (JCI Accredited - 2007 to 2017)
Ludhiana - Aug 2006 to Sept 2012 = 6 year
Work Showcase & Achievements
A results-driven digital marketing professional with expertise across all major social media platforms (Facebook, Instagram, LinkedIn, YouTube, X/Twitter), SEO, SMM, AI-driven tools, and paid promotions. Proven ability to craft data-backed strategies, boost online presence, and drive ROI through targeted digital campaigns.
Specialized in healthcare branding with hands-on experience in patient-focused photography, video shoots and creative direction. Skilled in planning and executing indoor and outdoor branding activities that enhance hospital visibility, patient trust and institutional reputation.
Extensive experience in organizing and managing CME programs, as well as national and state-level medical conferences. Skilled in end-to-end event planning, branding, delegate coordination, media coverage, and professional networking within the healthcare industry.
Experienced in organizing roadshows, live health shows, and public health awareness programs aimed at promoting community wellness. Skilled in planning and executing impactful outreach events to educate the public on preventive healthcare and general well-being.
National-International Events & Activities
Freedom for Walk 2019 (A Fashion Show with Ortho after Knee Replacement Patients)
Punjab Critical Care Update 2019
Organize & Host Indian Pride Show 2018 (Open Health discussion Show at PAU)
Bindass Buzz 2015 & 16 (Health Awareness Show)
Medico Legal Conference on 2015 with IMA, Moga
Run for Heart 2014
Pun-Pedicon 2014
NAPEM 2013 (International Level Medical Events)
PUNCON 2012
Cardiology Update 2010 (A Live Angiography Program)
JCI, USA Carnival 2010
JCI, USA Accreditation – First Documentation Preparation
Cardiac & Ortho EXPO 2007
Chakde2007-08 (Indoor HRM Sport & Cultural Activities)
Udaan 2010 (Indoor HRM Sport & Cultural Activities)
Admin Capability & Software Skills
Admin Capability
- Territory Planning, Team Coordination and Leadership
- Marketing Performance Analysis and Growth Planning
- Corporate Marketing Tie-ups & Institutional Partnerships
- Hospital Branding, Positioning and Identity Development
- Refine Corporate Branding Policies & Graphic Standards
- Brand Promotion through Event & Public Awareness Drives
- Media Planning, Budget Optimization & vendor Coordination
- Media Relations Management & Ads Proofreading
- Advertisement Planning, Scheduling & Campaign
- Online Referral Reporting Systems & Monitoring
- Photography & video Shoot Direction for Brand Assets
- Cross-Functional Coordination with Others Operations Teams
Software Skills
- Corel Draw for all types Graphics Designing
- Adobe Photoshop, Indesign & Premiere Pro
- Wondershare Filmora
- Ai & Robotics Tools
- Canva for Graphics Designing
- WordPress for Web Site
- Digital Marketing & Paid Campaign & Promotions
- Social Media Marketing (SMM) & Backlinking
- Google analysis & Ads Keywords
- Microsoft Office
- Online Healthcare Data Management
- English, Hindi & Punjabi Typing
Job Profile
Hospital Branding & Corporate Marketing
- Led the launch and developed a new-era branding and marketing strategy for startup hospitals including SPS Apollo Hospitals Ludhiana (2005), Pancham Hospital Ludhiana (2013), Rana Hospital Ludhiana (2015) and NB Robotics Ludhiana (2018).
- Refined brand identity, developed brand guidelines and ensured uniform graphic standards across all platforms.
- Designed and implemented branding strategies with strict policy adherence.
- Managed all press releases, advertisements and proofreading of promotional content from Specialist.
- Developed and executed integrated branding campaigns, promotional strategies and public awareness initiatives to enhance patient engagement and hospital visibility.
- Managed digital marketing activities including social media management, SEO, website management, online advertising and healthcare content creation.
- Regularly updated healthcare awareness days and festival posts across social media platforms.
Hospital Digital Marketing, Graphics Designing & Media Management
- Managed graphic design work including hospital signage, brochures, posters, presentations and branding materials.
- Directed and organized professional photography sessions for promotional purposes and employee ID cards.
- Organized videography of rare surgeries and handled professional video editing.
- Independently conducted video shoots for public awareness with medical professionals and designed visual advertisements.
- Collected and recorded patient and relatives’ video feedback testimonials.
- Planned media buying and advertising according to campaign and organizational budgets.
Coordination, Events & Healthcare Promotions
- Coordinated with doctors, administrative teams, media agencies and vendors for branding campaigns, healthcare events, and promotional activities.
- Successfully organized large-scale healthcare awareness programs, live shows, webinars, seminars, roadshows, and patient engagement events in collaboration with clubs, associations, MNCs, and government sectors.
- Hosted live shows and healthcare awareness programs as an event anchor.
- Managed referral systems and professional meetings with medical practitioners.
- Liaised between in-house and external doctors for patient treatment coordination.
Quality Standards & Accreditation Support
- Provided strategic branding and documentation support for NABH and JCI quality accreditation initiatives.
- Monitored marketing performance metrics and implemented strategies to improve brand visibility and audience engagement.
Achievements
- Successfully organized more than 50 national and international medical conferences, workshops, roadshows and public health awareness programs.
- Organized and hosted the live public health awareness program “Indian Pride Show.”
- Worked under the guidance of a national and international healthcare branding consultant, Vivek Shukla.
- Served as Coordinator and Team Leader during JCI Accreditation (2007 & 2012), managing print media, documentation, and report submissions to the COO and Managing Director.
- Awarded Media Adviser (2014–15) by the Indian Medical Association, Moga.
- Served as a Management Committee Team Member at Apollo Hospital, Ludhiana
- Successfully organized the fashion show “Freedom for Walk 2019” at Hyatt Regency, Ludhiana, featuring knee replacement patients walking the ramp as part of a public awareness initiative.
Qualifications & Professional Trainings
- Medical Office Manager Professional Certificate Course | Johns Hopkins University
- Power & Foreign Policy in International Relations Certification | P. Jindal Global University
- NABH Digital Health Foundation Course, Certificate of Competency | NABH, Quality Council of India
- NABH 5th Edition, Certificate of Competency | NABH, Quality Council of India
- Healthcare Inventory Management, Procuring & Storing Certification of Participation | NABET, QCI
- Introduction to Digital Entrepreneurship Certification of Participation | NABET, Quality Council of India
- NABH 6th Edition Hospital Quality Management, Certificate of Completion Course | Udemy
- Professional Executive Program Certification of Participation | Amity University, Noida
- Google Digital Marketing & E-commerce Certification Course | Google
- Digital Marketing Expert Certified | Indian Council for Technical Research and Development
- Digital Marketing Certification Course | Google Garage Powered by: IAB, Europe & The Open University, UK
- Adobe Graphic Designer: Design that Demands Certification Course | Adobe
- Certification in Graphic Designing | Skill India – National Skill Development Corporation (NSDC)| Grade A
- CorelDRAW Masterclass Certification Course | Udmey
- Canva Master Course 2026 Certification Course | Udmey
- Microsoft 365 Fundamentals Certification Course | Microsoft