WELCOME TO MY WORLD
Hey, I'm A Yash Shrivastava
An experienced professional with over 18 years of expertise in Corporate Marketing, Event Management, Independent Graphic Design, Branding, Digital Marketing, Media Planning, and Buying — with a strong focus on Healthcare Branding and Marketing.
I have a proven track record in developing effective marketing strategies, managing high-impact events, executing media campaigns, and building strong brand identities across both digital and traditional platforms.
ABOUT ME
I began my career in Branding & Marketing with Apollo Hospital, Ludhiana
I began my career in healthcare branding and marketing with Apollo Hospital, Ludhiana (JCI Accredited from 2007 to 2017), where I worked for six years (2006 to 2012). Since then, I have collaborated with leading media houses, advertising agencies, newspapers, printing presses and contributed to JCI (USA) documentation — gaining deep industry insights and hands-on experience across various areas of marketing and communication.
Experiences
With over 20 years of in-depth experience in healthcare branding, corporate marketing and digital marketing, I bring strategic insight and creative execution to drive impactful results in the healthcare sector.
Brand Manager
ACI - Advanced Cardiology Institute
Orison Hospital, Ludhiana - Nov 2024 to Present
Brand Manager
NB Robotics Centre
Orison Hospital, Ludhiana - Nov 2021 to Present
Corporate Marketing Manager
Rana Hospital (NABH Accredited)
Ludhiana - Apr 2016 to May 2021 = 5 Years
Media Adviser
Indian Medical Association
Moga - Jan 2015 to Jan 2016 = 1 year
Brand Manager
Pancham Hospital (NABH Accredited)
Ludhiana - Apr 2016 to May 2021 = 2 Years
Graphics Designer Cum Brand Executive
Apollo Hospital (JCI Accredited - 2007 to 2017)
Ludhiana - Aug 2006 to Sept 2012 = 6 year
Work Showcase & Achievements
A results-driven digital marketing professional with expertise across all major social media platforms (Facebook, Instagram, LinkedIn, YouTube, X/Twitter), SEO, SMM, AI-driven tools, and paid promotions. Proven ability to craft data-backed strategies, boost online presence, and drive ROI through targeted digital campaigns.
Specialized in healthcare branding with hands-on experience in patient-focused photography, video shoots and creative direction. Skilled in planning and executing indoor and outdoor branding activities that enhance hospital visibility, patient trust and institutional reputation.
Extensive experience in organizing and managing CME programs, as well as national and state-level medical conferences. Skilled in end-to-end event planning, branding, delegate coordination, media coverage, and professional networking within the healthcare industry.
Experienced in organizing roadshows, live health shows, and public health awareness programs aimed at promoting community wellness. Skilled in planning and executing impactful outreach events to educate the public on preventive healthcare and general well-being.
National-International Events & Activities
Freedom for Walk 2019 (A Fashion Show with Ortho after Knee Replacement Patients)
Punjab Critical Care Update 2019
Organize & Host Indian Pride Show 2018 (Open Health discussion Show at PAU)
Bindass Buzz 2015 & 16 (Health Awareness Show)
Medico Legal Conference on 2015 with IMA, Moga
Run for Heart 2014
Pun-Pedicon 2014
NAPEM 2013 (International Level Medical Events)
PUNCON 2012
Cardiology Update 2010 (A Live Angiography Program)
JCI, USA Carnival 2010
JCI, USA Accreditation – First Documentation Preparation
Cardiac & Ortho EXPO 2007
Chakde2007-08 (Indoor HRM Sport & Cultural Activities)
Udaan 2010 (Indoor HRM Sport & Cultural Activities)
Work Experiences in Detail
ACI – Advanced Cardiology Institute, Orison Hospital, Ludhiana
NB Robotics Centre, Orison Hospital, Ludhiana
Developed and executed strategic communication plans to promote the hospital’s brand, services and achievements to various stakeholders
Managed the hospital’s website, social media channels, newsletters, press releases, and other internal and external communication materials
Coordinating with internal teams, including doctors and administration, to create marketing collaterals, events and promotional activities.
Monitoring and analysing marketing performance metrics, conducting market research and providing insights for strategic decision-making.
Coordinated with the media and public relations agencies to secure positive coverage and enhance the hospital’s reputation
Organized and facilitated events such as webinars, seminars, workshops, and conferences to showcase the hospital’s expertise and thought leadership
Supervised and mentored a team of communication specialists and interns to ensure quality and consistency of communication outputs
Managed the hospital’s website, Digital Marketing, SEO, Social Media Channels, Press Releases and Materials
I specialize in all kinds of corporate media graphic designing and coordination with medical professionals.
Organized and hosted “Indian Pride Show”, a live open speaking for health show in collaboration with ex-Servicemen Association at Punjab Agriculture University, Ludhiana, focusing on joint pain and relief.
Successfully organize a fashion show named “Freedom for Walk 2019” at Hotel Hyatt Regency, Ludhiana, featuring knee replacement patients walking the ramp.”
Corporate Marketing Manager
Rana Hospital, Ludhiana
Successfully organized and executed various health-related initiatives, including free camps, health talks, CME (Continuing Medical Education) programs, road shows, and other promotional activities.
Developed strategic plans and coordinated with internal and external stakeholders for the planning and implementation of these initiatives to enhance brand awareness and promote hospital services.
Implemented effective branding strategies to position Rana Hospital as a reputable healthcare provider in the local market.
Leveraged digital marketing channels, including social media, website, and online campaigns, to engage with target audiences and expand the hospital’s digital presence.
Coordinated with media agencies for advertising, PR and media coverage to enhance hospital visibility and reach.
Monitored and analysed marketing performance metrics to measure the effectiveness of marketing initiatives and provided insights for strategic decision-making.
Lead a team of marketing professionals, provided mentorship, training, and performance evaluations to ensure the successful execution of marketing initiatives.
Played a key role in enhancing the hospital’s marketing efforts, driving patient footfall, and contributing to the overall growth and success of Rana Hospital.
Media Adviser
Indian Medical Association, Moga
Managed press relations and communications for the organization, coordinating with media outlets and journalists to ensure effective coverage of events and initiatives.
Successfully organized and managed the “Run for Heart” event, which saw participation from general public, government administration, politicians, healthcare partners and pharmaceutical companies. The event gathered up to 5000 people promoting awareness about heart health.
Organized the Medico Legal Conference, a professional conference that brought together healthcare practitioners, legal experts and other stakeholders to discuss and address issues related to medical law and ethics.
Lead the organization of “Bindaas Buzz” a road show aimed at engaging and entertaining people of all age groups, including men, women, kids and elders to promote healthcare awareness in a fun and engaging way.
Coordinated with various stakeholders, including sponsors, partners and participants to ensure successful execution of events and initiatives.
Brand Manager
Pancham Hospital, Ludhiana
Lead the marketing team of supervised their daily tasks and performance.
Handled the event management for various events hosted by the hospital, such as Free Medial Camp, CME, Health Talks, Road Show, etc and ensured smooth coordination with the participants, sponsors, vendors and media
Managed the referral system of the hospital and submitted regular reports to the Managing Director on the referral sources, trends and feedback
Planned and executed various branding and promotional activities for the hospital, such as brochures, flyers, banners, hoardings, website, social media etc.
Responsible for the media planning and buying for the hospital, including negotiating with the media agencies, selecting the appropriate channels.
Coordinated with the printers, advertising and other suppliers for timely delivery and quality of the marketing materials
Conducted press conferences and managed the media relations for the hospital, ensuring positive coverage and reputation in the print and electronic media
Successfully organized and managed NAPEM 2013 (National International Level Medical Conference) with LAP (Ludhiana Academy of Paediatrics), which attracted over 500 delegates and speakers from across the country and abroad
Graphics Designer Cum Brand Executive
Apollo Hospital, Ludhiana
I was responsible for creating and implementing branding strategies and promotional campaigns to enhance the hospital’s brand image and increase its visibility in the market. This involved developing creative designs, coordinating advertising efforts and ensuring brand consistency across all marketing materials.
I led the planning and execution of various events such as free medical camps, continuing medical education (CME) programs, health talks, and road shows. I coordinated with internal and external stakeholders to ensure smooth event operations, managed budgets, and evaluated the success of each event.
I organized and managed press conferences to disseminate hospital news, updates, and achievements. This involved coordinating with media personnel, preparing press releases, and managing media inquiries.
I designed and coordinated healthcare expos, which involved bringing together healthcare providers, vendors and stakeholders to showcase hospital services, facilities, and innovations.
I was responsible for media planning and buying activities, including identifying the right media channels, negotiating media rates and managing relationships with media partners. I ensured effective utilization of media budgets to achieve maximum reach and impact.
I coordinated with printers, advertising agencies and other suppliers to ensure timely delivery of marketing materials and services, maintaining quality standards and cost-effectiveness.
I coordinated various employee engagement activities, such as team-building events, recognition programs, and employee wellness initiatives, to foster a positive work culture and boost employee morale.
Qualifications & Professional Trainings
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Digital Marketing Certification Course from Google. Powered by: IAB, Europe & The Open University, UK
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B.Sc. Mass Communication, Advertising & Journalism from PTU, Jalandhar.
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Six Months Training for Basic Computer from Rays Computer (Microsoft Office & Internet).
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One Year Diploma in DTP from ZEDCA (Software: Corel Draw and Adobe Photoshop).
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CII Conference 2006: Faculty – Mr. Vijay Batra.
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Team Building: Faculty – Mr. Harsha, President of HR Apollo Group 2007.
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Leadership & Team Leaders: Faculty – Ms. Gurpreet Kaur, rTrainers & Motivators 2008.
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Role Stress & its Management: Faculty – Mr. Ganesh Singh, MGMT Institute, New Delhi 2008.